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Psychological Frameworks

Adapted from marketing principles

  1. "Using the 'SCAMPER' framework, please write a farmed animal advocacy campaign outline that suggests creative ways to substitute/combine/adapt/modify/put to other uses/eliminate/rearrange our [intervention] in order to make it more appealing to [ideal supporter persona]."
  2. "Write an advocacy campaign outline using the 'Reciprocity Bias' framework to create a sense of desire in [target audience] to try our [intervention]. Include value-adds or bonuses, and encourage reciprocity by asking for a favor or donation in return."
  3. "Using the 'Attribution Bias' framework, please write an advocacy campaign outline that attributes the successes or failures of our interventions to internal factors. Emphasize the internal qualities of our interventions and how they can help [ideal supporter persona] achieve [goals] through donations."
  4. "Write an advocacy campaign outline using the 'Anchoring Bias' framework to shape the perceptions of [ideal supporter persona] about our interventions. Highlight the most important or relevant information first, and use this information as an anchor to influence their decisions about [desired action]."
  5. "Using the 'Self-Handicapping' framework, please write an advocacy campaign outline that addresses potential obstacles or doubts [ideal supporter persona] may have about [action]. Offer support and resources to help them overcome these challenges, and emphasize the internal qualities of our interventions that can help them achieve [goals] through [action]."
  6. "Using the 'Confirmation Bias' framework, please write an advocacy campaign outline that appeals to the [ideal supporter persona]'s preexisting beliefs about [subject]. Present information in a way that supports their views and aligns with their values, and use [persuasion technique] to encourage them to support our animal advocacy work through [call to action]”
  7. "Write an advocacy campaign outline using the 'Self-Serve Bias' framework to highlight the successes people can achieve with our advocacy actions. Explain how our actions can help [ideal supporter persona] make a difference in animal welfare and present testimonials from satisfied supporters who have [action taken]"
  8. "Using the 'Social Comparison' framework, please write an advocacy campaign outline that highlights the successes of others who have supported our animal advocacy efforts and how it can help [ideal supporter persona] achieve similar results. Present testimonials from satisfied supporters and explain how [action] can make a significant impact towards [goal]."
  9. "Write an advocacy campaign outline using the 'Social Learning' framework to showcase the successes and benefits of supporting our animal advocacy efforts for [ideal supporter persona]. Describe the positive outcomes others have experienced with [our intervention], and provide incentives for the reader to support our cause."
  10. "Using the 'Self-Fulfilling Prophecy' framework, please write an advocacy campaign outline that highlights the potential outcomes of supporting our animal advocacy efforts for [ideal supporter persona]. Explain how [action] can create meaningful change for [target animal] and present testimonials from satisfied [people who have taken action] to illustrate the positive impact it has had on animals."
  11. "Using the 'Self-Efficacy' Theory, please write an advocacy campaign outline that builds confidence in [ideal supporter persona] and helps them feel capable of making a difference in animal welfare through supporting our [intervention]. Highlight the successes of others who have supported our cause and provide [resources and support] to help them feel equipped to take action."
  12. "Write an advocacy campaign outline using the 'Self-Perception' Theory to persuade [ideal supporter persona] to adopt [specific attitude or belief] about supporting our animal advocacy efforts. Encourage them to take small actions that are consistent with the [desired attitude or belief], and highlight how these actions can influence their self-perception and lead to positive outcomes for animals."
  13. "Using the 'That's-Not-All' Effect, please write an advocacy campaign outline that starts with a small request, such as signing a petition or making a small donation, and then follows up with a larger request, such as making a larger donation or volunteering. Emphasize the benefits and value of the larger request and how it can help [ideal supporter persona] make a significant impact on animal welfare."
  14. "Write an advocacy campaign outline using the 'Sunk Cost Fallacy' framework to persuade [ideal supporter persona] to continue investing in our animal advocacy efforts by highlighting the resources they have already invested and how it would be a waste to not see the returns on that investment. Emphasize the potential losses and regrets of not taking [action] and how our actions can make a significant difference in [goal]."
  15. "Write an advocacy campaign outline using the 'Scarcity Principle' to create a sense of urgency and desire for our [intervention] among [ideal supporter persona]. Highlight the urgency of the opportunity to make a difference, and provide a clear call to action for supporters to take [action] before it's too late."
  16. "Write an advocacy campaign outline using the 'Reactance' framework to respect the autonomy of [ideal supporter persona] and allow them to feel in control of their decision-making process. Identify potential threats to their freedom or autonomy and create messaging and offers that address these threats and maintain their sense of control over their actions."
  17. "Using the 'Loss Aversion' framework, please write an advocacy campaign outline that emphasizes the potential losses that [ideal supporter persona] may incur if they don't take action to support our [intervention]. Identify the specific losses they may face, such as the [continuing suffering of animals], and use this as a motivator to take [action] and support our cause."
  18. "Write an advocacy campaign outline using the 'Framing Effect' framework to present information about our animal advocacy efforts in a way that influences the perception and decision-making of [ideal supporter persona]. Consider the different frames that could be used (e.g. gain vs loss, positive vs negative) and choose the most favorable frame for our cause to encourage [action]."
  19. "Using the 'Classical Conditioning' framework, please write an advocacy campaign outline that associates our [intervention] with positive outcomes and reinforces this association through repetition. Identify the stimulus (our actions) and the desired response (a positive action, such as a donation), and create a plan for reinforcing this association."
  20. "Write an advocacy campaign outline using the 'Anchoring and Adjustment' framework to influence the decision-making process of [ideal supporter persona] by providing an initial reference point or offer. Use this anchor to guide the supporter towards a desired outcome, taking into account the adjustments they may make based on this anchor, such as supporting our cause."
  21. "Write an advocacy campaign using Attachment Theory to appeal to the emotional and psychological bonds of [ideal supporter persona]. Identify the security and comfort they seek in close relationships and present our [intervention] as a way to enhance the quality of these relationships and improve their overall well-being. Include testimonials from happy supporters and highlight the benefits of joining our cause for their relationships."
  22. "Write an advocacy campaign using Cognitive Dissonance Theory to reduce any conflicting beliefs or actions of [ideal supporter persona] and increase [goal]. Highlight the benefits and value of supporting our [intervention] and how it aligns with their values and beliefs. Include testimonials and examples of others taking [action] successfully to reduce any potential dissonance."
  23. "Using Self-Determination Theory, create an advocacy campaign that speaks to the autonomy, competence, and relatedness of [ideal supporter persona]. Emphasize the control and choice they have in supporting our [intervention] and how it aligns with their values and goals. Provide examples and testimonials of others who have supported successfully to build confidence and a sense of competence."
  24. "Write an advocacy campaign using Social Identity Theory to appeal to the [identity] of [ideal supporter persona]. Highlight the benefits of supporting our animal advocacy efforts and how it aligns with their social identity and values. Include testimonials and examples of others in their social group who have supported successfully to create a sense of belonging and positivity."
  25. "Using Maslow's Hierarchy of Needs, create an advocacy campaign that speaks to the [current need] of [ideal supporter persona]. Highlight how their [action] to our [intervention] can help them meet this need and move up the hierarchy towards self-actualization. Use language that resonates with their current stage in the hierarchy and addresses their specific needs and goals.
TitlePrompt

Using the 'SCAMPER' framework, please write a farmed animal advocacy campaign outline that suggests creative ways to substitute/combine/adapt/modify/put to other uses/eliminate/rearrange our [intervention] in order to make it more appealing to [ideal supporter persona]

Write an advocacy campaign outline using the 'Reciprocity Bias' framework to create a sense of desire in [target audience] to try our [intervention]. Include value-adds or bonuses, and encourage reciprocity by asking for a favor or donation in return.

Using the 'Attribution Bias' framework, please write an advocacy campaign outline that attributes the successes or failures of our interventions to internal factors. Emphasize the internal qualities of our interventions and how they can help [ideal supporter persona] achieve [goals] through donations.

Using the 'Situation-Complication-Resolution' framework, please write a [type of content] that presents a [situation] faced by [target animal(s)], discusses the [complication] that arises from the situation, and presents our [intervention] as the [resolution] to the problem. End with a call to action that encourages the reader to take advantage of the solution

Using the 'Emotional Value Proposition' framework, please write a [type of content] that speaks to the [emotional needs] of [target animal(s)] and presents our [intervention] as the solution that will fulfill those needs. Identify the [desired emotion], create a [story] that evokes that emotion, and include testimonials from those who have experienced that emotion after using our intervention.

Write a [type of content] using the 'Supporter Journey Map' framework that visualizes the journey from [awareness] to [conversion] for [ideal supporter persona] and creates content that aligns with each stage. Identify their [pain points] and present our [intervention] as a solution to those issues, highlighting the [features] and [benefits] of our intervention and explaining how it can improve the [situation for animals].