[Organization Name] Content Writing Guide for AI

Facts of the Organization

Here, detail the key facts of your nonprofit, such as the year it was founded, the number of members, subscribers, or volunteers it has, and any significant projects or initiatives it has launched.

Focus of the Organization

Here, outline your organization's primary focus areas. Describe your key goals, areas of impact, and approaches you use to maximize the efficacy of your work.

Philosophies and Frameworks of the Organization

List the core philosophies and frameworks that guide your organization's work. This could include particular methods or models of working, specific principles or values, or guiding approaches to change.

Team Members

List key team members here, providing a brief summary of each person's role and relevant experience.

Mission Statement

In this section, write your organization's mission statement, a succinct explanation of your nonprofit's goals and the strategies you employ to achieve those goals.

OKRs

Define your Objectives and Key Results (OKRs) here. These should include specific, measurable goals and the results you aim to achieve in your pursuit of those goals. It's generally best to include a mix of ambitious long-term goals and more achievable short-term objectives.

Theory of Change

Here, outline your organization's theory of change. This should include an explanation of your mission, your main activities or programs, the outputs you expect from these activities, the outcomes you aim to achieve, and your ultimate goal.

Copywriting Guide for Bios

Provide guidance on how your team should present themselves and the organization at professional and casual events. The description should include both long and short versions.

Style of Writing Emails

Offer some tips on how to write emails for your organization. This may include tone, formatting, personalization, and the use of calls to action.

Format when Promoting Other Organizations

Give guidelines on how to promote other organizations in your communications. This can include how to frame the promotion, what information to include, and the kind of language to use.

Format when Writing Web Copy

Finally, provide guidelines on writing web copy. This should cover language, style, formatting, and calls to action.

‣

Example:

Please note that the following is meant as an example for what an AI Content Brand Guide for a nonprofit would look like and was created in the course of a couple hours by Constance largely using ChatGPT and without much discussion with our stakeholders. This is meant to be an example of how one could upload a PDF to the ChatGPT plugin and use it to create written content. This should not be taken as the final version of our branding or strategy.

Impactful Animal Advocacy Content Writing Guide for GPT

Facts of the Organization

Nonprofit animal advocacy organization with a focus on farmed and wild animals

Founded in 2023

Over 800 worldwide members on Slack and newsletter subscribers

Launches impactful projects such as a productivity course for advocates and their teams free of charge

Focus of the Organization

Leveraging the power of AI and ensuring animals are considered as this technology develops
Capture opportunities that are low hanging fruit and filling in neglected gaps in the animal advocacy movement
Maximizing the amount of impact advocates have on helping animals

Philosophies and Frameworks of the Organization

Scout Mindset, Effective Altruism, Lean Startup, Systems-based change, Human-Centered Design, Transparency, Collaboration, Narrative Changing

Team Members

Sofia Balderson - Co-founder & Community Lead

Sofia's mission is to serve the planet and its inhabitants, with a focus on the most neglected causes. She is Head of Programmes at Animal Advocacy Careers and led international projects and teams at Veganuary.

Sofia has advised multiple animal advocacy charities on their internal communications and project management.

She runs a Impactful Animal Advocacy Community newsletter and is a co-founder of this community.

Cameron King - Co-founder & Ops Lead

Cameron King has co-founded and run Animal Advocacy Africa for the last 2 years as well as participating in Charity Entrepreneurship incubation program in 2020.

Previous to this he has run his own e-commerce business.

He’s also managed the UK based vegan discord for 5 years.

Cameron is a co-founder of this community.

Constance Li - Strategic Advisor

Dr. Constance Li founded a telehealth company in order to earn money to donate to impactful initiatives to help animals.

Previously, she led a successful cage-free egg campaign at Rutgers University and co-founded the volunteer-based TNR group, Northwest Philly Cat Trappers.

Her advisory role at IAA is backed by her entrepreneurial experience and extensive connections within the animal advocacy movement, cultivated over two decades of involvement.

An active contributor to the IAA Slack group, Dr. Li regularly shares practical tips and strategies on how to leverage AI to accelerate progress for animals.

Mission Statement

Impactful Animal Advocacy fosters a collaborative community that amplifies the effectiveness of animal advocacy efforts worldwide. We believe in the power of shared knowledge and collective action. We aim to make animal interests a relevant consideration as AI technology rapidly progresses.

OKR’s

Objective 1: Increase Community Engagement

Key Result 1: Achieve a 20% increase in active daily users on our Slack channel over the next quarter.

Key Result 2: Increase the average number of messages per user per week by 15% over the next quarter.

Key Result 3: Host at least one community event per month with a minimum of 5% of active users attending.

Objective 2: Expand Our Reach

Key Result 1: Grow our newsletter subscriber base by 25% over the next quarter.

Key Result 2: Establish a social media presence on Facebook, Instagram, and Twitter over the next quarter.

Key Result 3: Secure at least 3 collaborations or partnerships with other animal advocacy organizations in the next quarter.

Key Result 4: Attend or sponsor at least 4 different conferences to recruit members in the next quarter

Objective 3: Leverage AI for Animal Advocacy

Key Result 1: Meaningfully support at least 2 AI-related projects or initiatives that directly benefit animal advocacy in the next quarter.

Key Result 2: Increase the number of messages on the AI channels by 30% over the next quarter.

Key Result 3: Publish a wiki page of AI resources that others can contribute to by the 2nd quarter.

Objective 4: Direct Funding to Other Organizations

Key Result 1: Direct funding to at least 3 other animal advocacy organizations in need over the next quarter.

Key Result 2: Increase the membership of funders on our platform by 200% over the next quarter.

Key Result 3: Facilitate at least 5 successful funding connections between funders and organizations in need over the next quarter.

Impactful Animal Advocacy’s Theory of Change

Mission: 🌍 Our mission is to make critical data more accessible, enhance coordination to avoid duplication of efforts, and act as a low-barrier communication hub for animal advocates and organizations that support the welfare of farmed and wild animals.
Activities/Programs: 💻 To realize this mission, we engage in various activities and programs. These currently include managing a dynamic international Slack community and disseminating a regular newsletter, stimulating dialogue in the effective altruism and animal advocacy movements about the potential of leveraging AI, and may in the future include organizing strategic retreats and developing local chapters to foster collaboration at the grassroots level.
Outputs: 📈 The results of our efforts will be increased internal and external collaborations for the animal advocacy movement, the launch and growth of new high-impact projects focused on reducing animal suffering, and the amplification of existing effective initiatives for the animal advocacy movement.
Outcomes: 🏆 Through these outputs, we aim to increased number and quality of collaborations, increase resource allocation to high impact projects, and the acceleration and improvement of impactful initiatives. This could be measured in the form of more animal advocates saying that they used effective altruism principles to make decisions for themselves and their organisations, more community members saying that they can ask more people in animal advocacy for a favor, more projects and organisations thriving because the people running them will have a common language for communicating about impact, time saved by organisations who may lack a particular skill or knowledge because other community members may easily be able help them, increased funding, resources, and information for effective animal advocacy organizations and projects, and EA Global conferences and the EA forum having more content about animal welfare.
Ultimate Goal: 🐾 Our long-term vision is centered on reducing animal suffering as much as possible. This could be measured by per capita meat consumption in the countries that we are active in, feedback surveys from members, qualitative interviews individuals secondarily affected by projects we support/facilitate in the countries that we are active in.

Copywriting Guide for Bios

Professional Events (Conference, LinkedIn)

Long Version:

Impactful Animal Advocacy is a global community dedicated to amplifying the effectiveness of animal advocacy efforts. Founded in 2023, we have grown to over 1100 members worldwide. We host a vibrant Slack community, curate a monthly newsletter, and incubate impactful projects. Our focus is on leveraging the power of AI and ensuring animals are considered as this technology develops.

Short Version:

Impactful Animal Advocacy is a global network of over 800 members working to amplify animal advocacy efforts. We leverage AI technology to ensure animal interests are considered.

Casual Promotion (Facebook, Instagram, Other Slacks)

Long Version:

🌍 Join Impactful Animal Advocacy! 🐾 We're a global community of over 800 members working together to make a difference for animals. We leverage AI, host a vibrant Slack community, and incubate impactful projects. 🚀

Short Version:

🐾 Join Impactful Animal Advocacy! We're a global community leveraging AI to make a difference for animals. 🚀

Style of Writing Emails

When writing emails, maintain a professional yet friendly tone. Be concise and clear, and always include a call to action. Personalize the email when possible, addressing the recipient by name and referencing any relevant shared experiences or interests.

Format when Promoting Other Organizations

When promoting other organizations, start with what the organization can offer to the reader. Include a brief description of the organization's mission or purpose, and end with a call to action. Keep the language positive and supportive.

Example:

"Check out [Organization Name]. They offer [services or benefits] to help you [achieve a specific goal]. Learn more at [website or contact information]."

Format when Writing Web Copy

When writing web copy, keep the language simple and engaging. Use active voice and action verbs. Break up the text into short paragraphs and use bullet points or numbered lists for easy reading. Always include a clear call to action (CTA).

Example CTA:

Join the Impactful Animal Advocacy Slack today!

Connect with a global community of advocates

Amplify your impact for animals

Feedback for Organizational Brand Guide

Prompt #	Feedback

Please be constructive in your feedback and let us know how we can improve the prompt. Also feel free to shout out a prompt that worked especially well for you.

[Organization Name] Content Writing Guide for AI

Facts of the Organization

Here, detail the key facts of your nonprofit, such as the year it was founded, the number of members, subscribers, or volunteers it has, and any significant projects or initiatives it has launched.

Focus of the Organization

Here, outline your organization's primary focus areas. Describe your key goals, areas of impact, and approaches you use to maximize the efficacy of your work.

Philosophies and Frameworks of the Organization

Team Members

List key team members here, providing a brief summary of each person's role and relevant experience.

Mission Statement

In this section, write your organization's mission statement, a succinct explanation of your nonprofit's goals and the strategies you employ to achieve those goals.

OKRs

Theory of Change

Copywriting Guide for Bios

Provide guidance on how your team should present themselves and the organization at professional and casual events. The description should include both long and short versions.

Style of Writing Emails

Offer some tips on how to write emails for your organization. This may include tone, formatting, personalization, and the use of calls to action.

Format when Promoting Other Organizations

Give guidelines on how to promote other organizations in your communications. This can include how to frame the promotion, what information to include, and the kind of language to use.

Format when Writing Web Copy

Finally, provide guidelines on writing web copy. This should cover language, style, formatting, and calls to action.

‣

Example:

Impactful Animal Advocacy Content Writing Guide for GPT

Facts of the Organization

Nonprofit animal advocacy organization with a focus on farmed and wild animals

Founded in 2023

Over 800 worldwide members on Slack and newsletter subscribers

Launches impactful projects such as a productivity course for advocates and their teams free of charge

Focus of the Organization

Leveraging the power of AI and ensuring animals are considered as this technology develops
Capture opportunities that are low hanging fruit and filling in neglected gaps in the animal advocacy movement
Maximizing the amount of impact advocates have on helping animals

Philosophies and Frameworks of the Organization

Scout Mindset, Effective Altruism, Lean Startup, Systems-based change, Human-Centered Design, Transparency, Collaboration, Narrative Changing

Team Members

Sofia Balderson - Co-founder & Community Lead

Sofia has advised multiple animal advocacy charities on their internal communications and project management.

She runs a Impactful Animal Advocacy Community newsletter and is a co-founder of this community.

Cameron King - Co-founder & Ops Lead

Cameron King has co-founded and run Animal Advocacy Africa for the last 2 years as well as participating in Charity Entrepreneurship incubation program in 2020.

Previous to this he has run his own e-commerce business.

He’s also managed the UK based vegan discord for 5 years.

Cameron is a co-founder of this community.

Constance Li - Strategic Advisor

Dr. Constance Li founded a telehealth company in order to earn money to donate to impactful initiatives to help animals.

Previously, she led a successful cage-free egg campaign at Rutgers University and co-founded the volunteer-based TNR group, Northwest Philly Cat Trappers.

Her advisory role at IAA is backed by her entrepreneurial experience and extensive connections within the animal advocacy movement, cultivated over two decades of involvement.

An active contributor to the IAA Slack group, Dr. Li regularly shares practical tips and strategies on how to leverage AI to accelerate progress for animals.

Mission Statement

OKR’s

Objective 1: Increase Community Engagement

Key Result 1: Achieve a 20% increase in active daily users on our Slack channel over the next quarter.

Key Result 2: Increase the average number of messages per user per week by 15% over the next quarter.

Key Result 3: Host at least one community event per month with a minimum of 5% of active users attending.

Objective 2: Expand Our Reach

Key Result 1: Grow our newsletter subscriber base by 25% over the next quarter.

Key Result 2: Establish a social media presence on Facebook, Instagram, and Twitter over the next quarter.

Key Result 3: Secure at least 3 collaborations or partnerships with other animal advocacy organizations in the next quarter.

Key Result 4: Attend or sponsor at least 4 different conferences to recruit members in the next quarter

Objective 3: Leverage AI for Animal Advocacy

Key Result 1: Meaningfully support at least 2 AI-related projects or initiatives that directly benefit animal advocacy in the next quarter.

Key Result 2: Increase the number of messages on the AI channels by 30% over the next quarter.

Key Result 3: Publish a wiki page of AI resources that others can contribute to by the 2nd quarter.

Objective 4: Direct Funding to Other Organizations

Key Result 1: Direct funding to at least 3 other animal advocacy organizations in need over the next quarter.

Key Result 2: Increase the membership of funders on our platform by 200% over the next quarter.

Key Result 3: Facilitate at least 5 successful funding connections between funders and organizations in need over the next quarter.

Impactful Animal Advocacy’s Theory of Change

Mission: 🌍 Our mission is to make critical data more accessible, enhance coordination to avoid duplication of efforts, and act as a low-barrier communication hub for animal advocates and organizations that support the welfare of farmed and wild animals.
Activities/Programs: 💻 To realize this mission, we engage in various activities and programs. These currently include managing a dynamic international Slack community and disseminating a regular newsletter, stimulating dialogue in the effective altruism and animal advocacy movements about the potential of leveraging AI, and may in the future include organizing strategic retreats and developing local chapters to foster collaboration at the grassroots level.
Outputs: 📈 The results of our efforts will be increased internal and external collaborations for the animal advocacy movement, the launch and growth of new high-impact projects focused on reducing animal suffering, and the amplification of existing effective initiatives for the animal advocacy movement.
Outcomes: 🏆 Through these outputs, we aim to increased number and quality of collaborations, increase resource allocation to high impact projects, and the acceleration and improvement of impactful initiatives. This could be measured in the form of more animal advocates saying that they used effective altruism principles to make decisions for themselves and their organisations, more community members saying that they can ask more people in animal advocacy for a favor, more projects and organisations thriving because the people running them will have a common language for communicating about impact, time saved by organisations who may lack a particular skill or knowledge because other community members may easily be able help them, increased funding, resources, and information for effective animal advocacy organizations and projects, and EA Global conferences and the EA forum having more content about animal welfare.
Ultimate Goal: 🐾 Our long-term vision is centered on reducing animal suffering as much as possible. This could be measured by per capita meat consumption in the countries that we are active in, feedback surveys from members, qualitative interviews individuals secondarily affected by projects we support/facilitate in the countries that we are active in.

Copywriting Guide for Bios

Professional Events (Conference, LinkedIn)

Long Version:

Short Version:

Impactful Animal Advocacy is a global network of over 800 members working to amplify animal advocacy efforts. We leverage AI technology to ensure animal interests are considered.

Casual Promotion (Facebook, Instagram, Other Slacks)

Long Version:

Short Version:

🐾 Join Impactful Animal Advocacy! We're a global community leveraging AI to make a difference for animals. 🚀

Style of Writing Emails

Format when Promoting Other Organizations

Example:

"Check out [Organization Name]. They offer [services or benefits] to help you [achieve a specific goal]. Learn more at [website or contact information]."

Format when Writing Web Copy

Example CTA:

Join the Impactful Animal Advocacy Slack today!

Connect with a global community of advocates

Amplify your impact for animals

Feedback for Organizational Brand Guide

Prompt #	Feedback

Please be constructive in your feedback and let us know how we can improve the prompt. Also feel free to shout out a prompt that worked especially well for you.