"Please write a strategy outline that addresses the ‘Sunk Cost Fallacy’ when presenting our [campaign/service] to [ideal supporter persona]. Consider how to frame the value of our offering in terms of future benefits, rather than past investments, and how to overcome any resistance to change or decision-making biases."
"Please write a strategy outline that takes the ‘Law of Diminishing Returns’ into account when positioning our [campaign/service] for [ideal supporter persona]. Consider how to optimize the value we offer for the cost, and how to communicate this value effectively to the target audience.”
"Please write a strategy outline that leverages the ‘Pareto Principle’ to identify the most important [campaign/service features] for [ideal supporter persona] and focuses on maximizing the impact of these features. Consider how to prioritize the remaining [20%/80%] of features in a way that adds value to the customer experience."
"Please write a strategy outline that takes the ‘Butterfly Effect’ into account when targeting [ideal supporter persona] with our [campaign/service]. Consider how small changes or actions can have large and unpredictable impacts, and how to anticipate and manage these potential impacts."
"Write a strategy outline using the ‘Pratfall Effect’ to create messaging and offers that highlight the imperfections or mistakes of the product or service in a humorous or self-deprecating way. Use this approach to make the product more relatable and appealing to the target audience, and to increase conversion rates."
"Write a strategy outline using the ‘Principle of Least Effort’ to make the product or service as easy and convenient to use as possible. Identify ways to reduce the effort required by the target audience to adopt and use the product, and create messaging and offers that highlight these benefits in order to increase conversion rates."
"Write a strategy outline using the ‘Anchoring and Adjustment Heuristic’ to present information in a logical and incremental way. Consider the audience's initial impressions and assumptions, and anchor the messaging and offers to these initial points. Then, make adjustments based on additional information in order to increase conversion rates."
"Write a strategy outline using the ‘Representative Heuristic’ to appeal to the [ideal supporter persona]. Identify the prototype or stereotype that represents the audience's expectations and experiences, and create messaging and offers that are similar to this prototype in order to increase conversion rates."
"In order to avoid the ‘Gambler's Fallacy’, please write a strategy outline that presents data and statistics in a meaningful and accurate way. Emphasize the importance of considering the full range of information and not relying on past performance as a guarantee of future results. Use data to demonstrate the effectiveness of the [campaign/service] and how it can help [ideal supporter persona] achieve their [goals]."
"Using the principle of marginal analysis, please outline a strategy that considers the marginal cost and marginal benefit of various growth strategies. Identify the [strategies] being considered, and weigh the costs and benefits of each in terms of their impact on the overall [objective] of the campaign. Consider factors such as time, resources, and potential return on investment when making decisions."
"Write a strategy outline that avoids relying on stereotypes or typical examples when targeting [ideal supporter persona]. Use the ‘Representativeness Heuristic’ to consider the full range of information and avoid biases and errors in judgment. Use data and statistics to support the value of considering the full range of information."
"Write a strategy outline that takes into account the potential for psychological reactance among [ideal supporter persona]. Highlight the autonomy and freedom that using the [campaign/service] provides, and avoid language or offers that may be perceived as controlling or restrictive. Emphasize the choice and control the audience has when using the product."
"Write a strategy outline that addresses the potential for the ‘Dunning-Kruger Effect’ among [ideal supporter persona]. Explain the importance of continuing education and learning about the [campaign/service] in order to make informed decisions. Use data and statistics to support the value of learning and to avoid overestimating one's own competence."
"Please write a [type of text] outlining a strategy that uses the ‘Availability Heuristic’ to be aware of the importance of considering a wide range of information and not just relying on examples that are easily available or memorable. Identify any potential [biases and errors in judgment] that may occur due to the availability heuristic and create messaging and offers that consider a diverse range of examples and data points. Also, provide resources and support to help [ideal supporter persona] consider a wide range of information when making a purchase decision."
"Write a [type of text] outlining a strategy that maps out the customer journey for [ideal supporter persona] and creates tailored messaging and offers for each stage. Identify the [touchpoints] and [emotional states] that occur at each stage and create messaging and offers that align with these. Also, consider the role of [supporter feedback] and how it can be used to improve the customer journey and increase conversion rates."
"Please write a [type of text] outlining a strategy using the ‘Diffusion of Innovation’ Model to predict and shape the adoption of [campaign/service] among [ideal supporter persona]. Identify the [early adopters] and [late majority] within the target audience and create messaging and offers that appeal to their unique needs and motivations. Also, consider the role of [opinion leaders] and how they can help accelerate the diffusion process."
"Write a [type of text] outlining a strategy that uses the ‘Ladder of Inference’ to better understand the thought processes of [ideal supporter persona] and identify potential barriers to conversion. Consider the [assumptions and beliefs] that may influence their decision-making and create messaging and offers that address these. Also, provide resources and support to help them move through the ladder of inference and make a purchase decision."
"Please write a [type of text] outlining a strategy using the '80/20 Rule' (also known as the ‘Pareto Principle’) to identify and prioritize the most impactful areas for [campaign/service] growth. Identify the [key metrics] that contribute the most to [desired outcome] and create messaging and offers that focus on these areas. Also, consider the [minority inputs] that may have a disproportionate impact on the [majority outputs] and how to leverage these effectively."